What the label says. What you actually get.

2,500 mg on the label. 275 of magnesium.

A bottle doesn't contain magnesium: it contains a magnesium salt. It doesn't contain ashwagandha either, it contains an extract, and how much of the actual compound is in there is a number somebody decided not to print. Here that number goes ahead of the name and ahead of the price, because it's the only one you can compare between two bottles.

The terms

THE %

The real dose, up front

Every product shows how much of the active compound a serving actually delivers, not how much the capsule weighs. It's the only figure you can compare across two bottles.

NO BLENDS

No proprietary blends

If a product won't say how many milligrams of each ingredient it contains, we don't sell it. That blend exists so the expensive ingredient can appear in a token amount. We've turned products down over this.

USA

Made and shipped from Colorado

Our formulas are produced and fulfilled in the United States and go straight from the Colorado facility to your door. We ship within the US only. No customs, no import duty, no three-week wait.

30 DAYS

Unopened returns

Thirty days to send back anything you haven't opened, no questions asked. The seal has to be intact: for hygiene reasons, an opened food container can't be resold.

What nobody tells you

The big number is almost never the number.

The bar is how much of the bottle is the thing you're buying. Where we have absorption research, a second solid layer shows how much of that actually arrives — that's the magnesium row. Where we don't, there's one layer and it says so. We're not going to invent the second one.

  • 5%

    Ashwagandha: 600 mg of extract, 30 mg of the thing

    KSM-66 is standardized to 5% withanolides, which are the compounds the research is actually about. That's 30 mg per serving out of 600. The number is on the label, which already puts it ahead of most of the aisle.

    5 % withanolidesabsorption not established

  • 11%

    Magnesium: 2,500 mg of salt, 275 mg of magnesium

    Glycinate carries 11% elemental magnesium by weight, and almost all of it arrives. Cheap bottles use oxide instead: 60% magnesium by weight, absorbed at under 5%. The big number on those labels writes itself, which is exactly why it's there.

    11 % elemental magnesiumhigh absorption

  • 40%

    Lion's Mane: standardized, and it says so

    400 mg of polysaccharides per serving, standardized to 40%. Mushroom supplements are where the gap gets widest, because "mushroom" can mean fruiting body, mycelium, or the grain it grew on. When a bottle gives no percentage at all, the silence is the answer.

    40 % polysaccharidesabsorption not established

  • 50%

    Resveratrol: only one of the two shapes counts

    The studies are about trans-resveratrol. A 600 mg complex standardized to 50% gives 300 mg of it. A label that says "600 mg resveratrol" is telling you about the complex, not the compound.

    50 % trans-resveratrolabsorption not established

Cut to the chase

By ingredient, by purpose, or by format

Three ways to reach the same shelf, depending on where you're starting from: already knowing the ingredient you want, only knowing what you want it for, or knowing that you simply can't swallow capsules.

By ingredient

Magnesium 0 Omega-3 (EPA/DHA) 0 Ashwagandha 0 Lion's Mane 0 Creatine 0 CoQ10 0 Collagen 0 Berberine 0 Resveratrol 0 Vitamin D3 0

By purpose

Relaxation & sleep 0 Energy 0 Muscle & recovery 0 Focus 0 Skin & joints 0 Daily essentials 0

By format

Capsules 0 Softgels 0 Powder 0 Gummies 0 Drops 0 Strips 0

How to take it

How much, and when

"Talk to your healthcare provider" is the sentence a store has to write before it will tell you how much to take. Here it is, and the numbers are the active compound, not the capsule weight.

How we read a label
310-420 mg

The recommended intake

The US RDA for adults, food included. A plate of spinach or a handful of almonds already covers part of it. Our serving is 275 mg.

Magnesium, daily total
Half

Where to start

Half a dose for the first few days on anything new. If your gut is fine with it, go up. Doing it the other way round is how bottles end up unfinished.

First week
Night

Magnesium glycinate

Glycinate is the form that's easiest on the stomach. Glycine is calming in its own right, which is the other half of the reason.

30-60 min before bed
With fat

Fat-soluble means with a meal

These three are absorbed with dietary fat. Taken on an empty stomach you're paying for milligrams that walk straight out.

Omega-3, D3, CoQ10
Weeks

Adaptogens are not painkillers

They work on a timescale of weeks. If something promises you a difference on day one, that's a claim nobody can make.

Ashwagandha, Lion's Mane
2 h

Away from other minerals

Calcium and zinc compete with magnesium for the same transporter. If you take several, don't put them in the same serving.

Before or after

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Dietary supplements are not a substitute for a varied diet or a healthy lifestyle. Do not exceed the recommended daily dose. Keep out of reach of children. If you are pregnant, nursing, taking medication or have a kidney condition, talk to your doctor before use.

Where the difference is

What changes against a drugstore bottle

We're not competing on price with a four-dollar bottle. We're competing on you knowing what you're taking.

Comparison · August 2026
What Here Generic bottle
The big number Active compound per serving Weight of the capsule
Standardization Printed as a % Left out
Proprietary blends Never stocked Common
Claims Filed with the FDA Whatever sounds good
Who answers you A person A form

"Generic bottle" is the pattern we find walking a big-box supplement aisle. We don't name brands: the pattern belongs to the category, not to any one company.

No fine print

How this gets to your door

We spell it out because it comes out sooner or later, and it's better that it comes out from us.

  • One label

    It's our name on the bottle

    Magnificent is a private-label brand. We choose the formula and the form, our name goes on the front, and when something is wrong there is nobody else to point at.

  • Colorado

    Where your order comes from

    Manufactured and fulfilled in the United States by our production partner, and shipped from their Colorado facility straight to you. It never passes through us, which is why it arrives sooner.

  • The number

    What we add

    The arithmetic the category leaves off the front of the bottle. We take the label of every product we stock and work out what a serving actually delivers, which is the part you can compare.

  • 0

    Reviews so far

    The store just opened. When reviews appear they'll be from real customers, tied to a real order. Inventing them is illegal here and it shows anyway.

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One email a month, no countdown timers

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